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What This Schema Markup Generator Does
Structured data tells search engines what a page is about in a format they can parse directly. Add it correctly and your listing becomes eligible for rich results — star ratings, FAQ accordions, product prices, event dates, recipe cards and more — which can lift click-through rate even when your ranking position stays the same.
This free schema markup generator builds valid JSON-LD structured data for 31 schema types. You fill in guided fields, the tool assembles the code, and you copy or download it. Everything runs in your browser: no markup is sent to a server, no account is required and there are no usage limits.
How to Use the Generator
- Pick a schema type from the dropdown (Article, Product, FAQ, Local Business and 28 more).
- Fill in the required fields first, then expand the Recommended and Advanced sections for richer markup.
- Review the live JSON-LD preview as you type.
- Copy or download the finished markup and paste it into your page's
<head>or body.
After publishing, confirm the output in Google's Rich Results Test and the Schema.org validator to make sure your page is eligible for the enhancement you are targeting.
Schema Types You Can Generate
Most generators cover a handful of common types. This one covers 31, grouped so you can find the right one quickly:
- Business & people: Organization, Local Business, Person, Service, Job Posting, Event and Vacation Rental — the core of a local business schema generator or an organization schema generator.
- Content & publishing: Article, Web Page, Profile Page, Video, Image metadata, Paywalled Content, FAQ Page and How-to — including the FAQ schema and article schema markup most sites need.
- Ecommerce: Product Snippet, Merchant Listing, Product Variant, Review Snippet, and Merchant return and shipping policies — a full product and review schema generator.
- Specialist: Software Application, Course List, Dataset, Q&A Page, Discussion Forum, Recipe, Book, Music, Fact Check and Vehicle.
JSON-LD vs. Microdata
This tool outputs JSON-LD, the format Google recommends. JSON-LD sits in a single script block and keeps your structured data separate from your HTML, so it is easier to add, edit and debug than inline Microdata or RDFa. You can drop the generated block into any page, CMS or tag manager without touching the surrounding markup.
Schema.org vs. Google Rich Results
Schema.org is a shared vocabulary maintained by Google, Microsoft, Yahoo and Yandex. Not every Schema.org type produces a visible rich result. Google has also narrowed some features over time — HowTo rich results were removed in 2023, and FAQ rich results are now limited to a small set of authoritative sites. The markup remains valid and still helps search engines and AI systems interpret your content, so this generator marks each type with its current support level rather than promising a result Google no longer shows.
A Free Alternative to the Merkle Schema Generator
Many people search for the Merkle (TechnicalSEO.com) schema markup generator, which popularized this kind of tool. This generator serves the same job — clean JSON-LD you can copy in seconds — but covers more than twice as many schema types, previews the output live and runs entirely in your browser for privacy. If you already use a specific tool, you can paste its output into the validators above to compare.
Common Schema Markup Mistakes
- Missing required properties: Each type has mandatory fields; rich results are ineligible without them.
- Marking up invisible content: Structured data must describe content a visitor can actually see on the page.
- Using the wrong type: Choose the most specific type that fits — a Product page should use Product, not generic WebPage.
- Stale or inaccurate data: Prices, ratings and dates in your markup must match what the page shows.
Frequently Asked Questions
What is a schema markup generator?
It is a tool that turns plain inputs — a business name, a product price, an FAQ — into valid structured data code you can add to a page, without writing JSON-LD by hand.
Is this schema generator free?
Yes. It runs entirely in your browser, requires no sign-up, and never sends your data to a server.
What is the difference between JSON-LD and Microdata?
JSON-LD is a self-contained script block Google recommends; Microdata is woven into your HTML tags. Both are valid, but JSON-LD is easier to add and maintain, which is why this tool outputs it.
Can I use multiple schema types on one page?
Yes. A page can carry several JSON-LD blocks — for example an Article plus a Breadcrumb and an Organization.
Do FAQ and HowTo schema still show rich results?
HowTo rich results were retired in 2023 and FAQ rich results are now shown only for a limited set of sites. The markup is still valid and useful for search and AI systems, so it remains worth adding.
Does structured data improve rankings?
It is not a direct ranking factor, but the rich results it can unlock often improve click-through rate, which is why structured data is a standard part of technical SEO.
How do I check my markup is valid?
Run it through the Rich Results Test and Schema.org validator. To keep the rest of your technical SEO clean, pair it with our Canonical Tag Checker, Page Indexability Checker and Hreflang Generator & Validator.
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