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How to Use This Schema Markup Generator
Structured data helps search engines understand your page content and can unlock rich results — enhanced listings with star ratings, images, FAQs, pricing, and more. This free generator walks you through creating valid JSON-LD markup without needing to write any code yourself.
- Pick a schema type from the dropdown.
- Fill in the required fields first, then expand Recommended and Advanced sections.
- Review the JSON-LD preview on the right.
- Copy or download the finished markup, then paste it into your site.
Schema.org vs. Google Rich Results
Schema.org is a collaborative vocabulary maintained by Google, Microsoft, Yahoo, and Yandex. Not every Schema.org type triggers a visible rich result in Google Search. This generator marks each schema with its current support level.
Common Schema Markup Mistakes
- Missing required properties: Every schema type has mandatory properties for rich results.
- Marking up invisible content: Structured data must reflect visible page content.
- Using the wrong type: Choose the most specific applicable type.
- Stale or inaccurate data: Prices, ratings and dates must match current page content.
Frequently Asked Questions
Is this tool really free?
Yes. Everything runs in your browser — no data is sent to any server, no account is needed.
Can I use multiple schema types on one page?
Yes. You can include multiple JSON-LD blocks on a single page.
Does structured data directly improve rankings?
Structured data is not a direct ranking factor. However, rich results can significantly improve click-through rates.